Innovation in Business is more than just being innovative in product development, it is about being innovative in everything you do in your business. On the Yellow Click Road this week we were joined by Deborah from Max Action Vehicles who were the winners of the Innovation in Business Award at this year’s Geelong Small Business Excellence Awards! Max Action Vehicles offer an number of services including vehicle logistics for TV advertising, vehicle location for finding unique vehicles and specialist vehicle supply for TV and Movie filming.

Deborah shares how the business started over 20 years ago with an idea, a pink flyer and a Fax machine which led to painting flames on cars for a Jackie Chan movie shoot in Melbourne. She tells us why she thinks the business was recognised for being innovative and what are the secrets to being an innovative business. Deborah also answers the question that everyone wants to know – are the Coles Little Red Cars driveable?

Also in this weeks show Simon has just got back from Melbourne where he was pitching a secret product he is working on to TV producers! He shares with us how it went and what are his startup pitch tips.

Highlights:

01:01 – In the wake of the Drink Art Food Torquay festival last weekend

06:50 – Simon shares with us his experience of pitching a new product to TV producers this morning

11:35 – We are joined by Deborah who explains what do Max Action Vehicles do?

13:09 – How did she find 15 B&S utes for the TV show – Winners and Losers?

15:54 – How Max Action Vehicles started out more 20 years ago in a Jackie Chan movie shoot in Melbourne

20:30 – Winning the Innovation Award at the Geelong Small Business Awards

21:06 – What makes Max Action Vehicles innovative?

21:45 – The secrets to being Innovative in Business

25:32 – One of their more unusual jobs – the Coles little red cars!

28:55 – What are the benefits of being based in Geelong?

You can contact Max Action Vehicles on their Website or follow them on the Max Action Vehicles Facebook page.

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