This week we discuss David's new product, Optin Cat (https://fatcatapps.com/optincat/). Optin Cat is a powerful WordPress Plugin that helps businesses and bloggers get more email subscribers.

The Core

* Use coupon code WPCAST to get 35% off Optin Cat (https://fatcatapps.com/optincat/) (valid until March 4).
* Optincat = List Building Plugin For WordPress
* Free & paid version
* Easy to use - one page app
* 4 Major Optin Types:

* Post Boxes, Sidebar Widgets, Popups, Two-Step Optins

* How is it different?

* Compared to other free WP plugins:

* easy to use, nice designs, WYSIWYG editor

* Compared to SaaS Solutions:

* Tight WP Integration
* Post Boxes, Widgets, etc…
* Everything hosted on your site (plugin)
* Free version lets you remove footer credit

* Compared to other WordPress Popup / Email Optin Plugins

* Advanced Popup Targeting
* Two Step Optins
* Offers

* Eliminated:

* A/B testing (most people don’t use it / people serious about it use Optimizely (https://www.optimizely.com/) or VWO (https://vwo.com/))
* Analytics (Google Analytics is better)
* Slide-ins (I believe it’s more annoying than popup + less effective)

* Current integrations:

* Mailchimp, Campaign Monitor, Aweber

* >> Learn more about Optin Cat here (https://fatcatapps.com/optincat/)