The Work Happy Coaching Podcast

The Work Happy Coaching Podcast


Ep 60 – Why You Should Create Coaching Packages

February 27, 2016

There's a subject that comes up time and time again when I'm working with new clients, as well as from the new and emerging coaches my free Facebook Community*. It is:
Should I should create coaching packages Vs selling a la cart and one off coaching sessions?
it's a good question - especially as so many coaches come out of coaching school with the same model: sell coaching in blocks of sessions at a fixed price per session. They put up their services or 'hire me' page with various options (2 x sessions for 1 month, 6 x session over 8 weeks etc.) and wonder why no one is clicking the 'book a session' button.
In this week's podcast I'm going to lay out exactly why you should be creating packages and moving away from a charge by the hour model.
In this episode on coaching packages I cover:

* What I mean by coaching packages
* Why charging by the hour can actively put off potential clients from hiring you
* Why creating longer coaching packages will be of massive benefit for both you AND your clients
* Why I'm retiring my own one off sessions and what you can learn from my experience
* Why selling blocks of session isn't really a package - and how you can create an offer that's going to convey the real value of what you provide - without resorting to Vulcan mind melds or thumb screws!

Creating longer term packages is one of the best things you can do to really elevate your business and get away from being a financial roller coaster to a proper, honest to goodness business that's sustainable long term.
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