New homes can be expensive, but there are a lot of misconceptions about how much money companies actually make. Andrew Slump, Wonderland Vice President of Finance, sits down with Mike and Garrett to reveal how builders price their homes.

360 Discussion

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• What goes into pricing a home?
  
• Master planned communities – pricing segmentation
  
• Misconceptions from social media – inflating prices
  
• Where we make our money
  
• Why don’t we have pricing wars
  
• Why we can’t just discount a home
  
• General profit margin?
  

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