Boosting a post you have put on your Facebook business page is a great way to amplify your message, build engagement and test if a post is worth investing the time and money to promote with a full Facebook advertising campaign.
In this video I share quickly how to boost your post, including the reason for the settings I chose. Plus give my views on how often to promote.
Feel free to share with your friends and to ask questions below.
Here’s a link to the post I used to demonstrate in the video:
https://www.facebook.com/WonderfulWebWomen/posts/10154876841772440

 
Transcript

Janet Beckers:  Hi, so in his video I’m going to show you how to boost a post, and importantly I’m going to explain the strategy that I’m using here for the boosting of the post. What I’m doing is I’m over here on one of my business Facebook pages, Wonderful Web Community, and there is a few temptations, different ways that you can be posting. Some people will say, “Post numerous times per day.” There’s quite a lot of people who teach that method. I don’t like that one because it probably worked better back in the days when Facebook, the more that you posted, that they were going to show us. That’s not necessarily the way that’s going to work now. Also, ain’t nobody got time for that. Who can keep that pace up? That’s just incredible. I’m more of the quality versus quantity type girl.
The reality is, when you’re posting to your Facebook page, it doesn’t mean that anybody is going to see it, even if they’ve liked your page. What I’m going to do is scroll down and show you a recent post that I’ve done that I want to boost. This is one here. It’s actually here. You can see it’s been published by my assistant to here. This is a post that I put the other day, and I’ll show you why this one is worth me boosting and what boosting is. I’ve created a post.
Now what I want to do is I want to see if people, before I drive any proper advertising to it through Facebook ad campaigns I want to see if number one, if I can get it so that a few other people are going to look at it and if people are resonating with it. If they’re not liking, commenting, sharing the video after I’ve paid just a small amount to get it out to the people who’ve already said they like my page, well, that is probably not the one that’s going to be the best for me to invest money with into running a proper Facebook ad campaign to.
This is a nice little way of testing to see if it works, but also importantly of getting it in front of your viewers, because you’ve actually got to pay if you want people to do it. I’ve created something and now I’m going to amplify it. Let me show you what I’ve created. This is a poster on that I’ve created that’s got a story. It’s leading into letting people know that I’m here and that my Wonderful Web Leaders program is now now open for a very short time. It’s a post that has an outcome for me. Very importantly, you need to think about what is the outcome for this. I want people to link through and check out what I’ve got. But I also want them to engage. It could be that you just only have a post where you’re trying to build up engagement and getting people to start to interact with you. For this one I have an outcome that I want them to go and check out my page, but I also want them to interact, because it’s Facebook, it’s social.
Now the thing that’s made this good is it’s got a catchy heading, ain’t nobody got time for that. It has a story, and it also has here an animated GIF which we just found from Google because this is something that’s used over and over and over. There’s lots of memes out there for it it,