In this episode we continue our double-D deep dive into the story behind modern cereal, and we finally get out of talking about Kellogg and we get into the Post, starting with the company's founder Charles William Post. We follow him through his multiple attempts at becoming a captain of industry through handwork, perseverance and pulling his boot straps as hard as he possibly could, dies of stress complications at an early age allowing his daughter to grow Post into something more than a blatant ripoff of what Kellogg's was doing for years! Will they uncover the truth? F if I know, listen to the damn episode and remember, stay vigilant, stay wild!