On Episode 33 of WIFA Waves, Lindsey and Jennifer interview Aeshia DeVore.

Aeshia is a passionate and self-funded fitness & healthy lifestyle entrepreneur. She built PRETTY GIRLS SWEAT from the ground up through DIY, determination, discipline, and willpower. She has contributed her expertise to former First Lady Michelle Obama’s “Let’s Move!” fight for childhood health and obesity prevention and is regularly called upon by brands such as Nike. Aeshia is a loving wife, celebrating 17 years, and a devoted basketball mom of three girls (and one spoiled dog, who does not play basketball). In her free time, Aeshia enjoys coaching youth basketball and track, consuming inspirational books and podcasts, enjoying and cooking good food with great friends.

Aeshia shares her own take on the concept of sisterhood as a cornerstone of PRETTY GIRLS SWEAT and how they have continued to foster that community as our interactions have become more digital.

Listen to the full episode for all this and more!

Keep up with Aeshia!
LinkedIn
hi@prettygirlssweat.com
Instagram

Full transcript available upon request.

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