Menu engineering is absolutely awesome. You can reduce your food costs by three to seven points when done correctly the first time you use it. Right now, that probably seems like exactly what you need. But beware: menu engineering is not your secret weapon to lowering your food costs. You can’t just raise prices on your menu willy nilly. Before you can engineer your menu for max profitability, including increasing prices, there is a series of steps you must follow. Tune into hear David Scott Peters, the Restaurant Coach, provide guidance on:

* Why menu engineering and increasing prices is the last step* 10 things you must have in place before increasing prices* The steps to take to find this information