On this week's Web Video Marketing Show, Jake Hower Returns to talk about marketing automation with video.

Episode Notes
Here are the key points for you:

Recapping Jakes last podcast and strategy [5:02]. What's new with Jake and how has he changed in episode 4?
Breaking down marketing automation [6:38]. For those new to the marketing automation craze, Ryan and Jake break down exactly what it means
Limitations of technology [8:42]. Jake felt a little limited by the technology of today and decided to do something about it.
Going further into it, where you can take it [9:27]. What marketing automation means to you and how what exactly you can do with it.
What you can get from Wisita [11:00]. Wistia has some powerful video tracking tools and analytics. Ryan and Jake discuss why it's so important and why Wistia is so good at it.
Bringing together Wisita and Infusionsoft [14:25]. A marriage between analytics and marketing automation.
Nurturing your leads automatically [16:52]. Initiating leads automatically is great, but can you nurture your leads through marketing automation?

Customising your automations, creating your own sales sequences [18:57]. Want to customise how your automations run? Want to add something here and there?
There's an App for that. [22:07]. Jake discusses how he brought all of the technology together into a great app. Handy.
And the results are in... [24:45]. Jake and Ryan discusses the results of all of this technology and marketing automation.
Jake's ideal client [28:57]. Who exactly can benefit the most of Jake's tips, apps and systems? Is this person you?

Podcast Transcription
Ryan: Hi. This is Ryan Spanger. About 12 years ago, I started a video production company in Melbourne, Australia called Dream Engine. Making videos is a huge passion for me, and in this podcast, I'll be sharing with you a lot of the ideas and techniques that I use in my video production business. I hope you enjoy the show and it gives you clear, actionable ideas that you can implement in your business right now to improve your web video marketing and build a stronger connection with your audience.

This is a Web Video Marketing Show episode 23. I'm your host, Ryan Spanger, joined by Nick Hancock.

Nick:  Good to be with you, Ryan, and I understand this week we've got a returning guest for the first time in the podcast history.

Ryan: That's right. We're going to be speaking to Jake Hower. Do you remember Jake and his story from episode 4?

Nick:  Yeah, the lumberjack who is also a salmon fisher using video to market his business.

Ryan: Very close. Jake is/was a travel agent who is making news update videos and sending them out on a weekly basis to build relationship with his clients. Obviously, that episode had a profound effect on you.

Anyway, Jake is back, and he's talking about marketing automation and in particular using video, so this is something that a few listeners might be doing already, but for a lot of listeners, stay tuned and listen to what Jake has to say, because there's a real opportunity here to automate the way that you're dealing with inquiries and clients and deepen your relationship with them by using video and track your communication with them.

Nick:  Well, I'm really looking forward to hearing more of Jake's tips and looking forward to finding out how his career has moved in the past 12 months since you first talked to him, Ryan.

Now, the web video marketing show mailbag, as we say every week, we love to hear from our listeners. We love to hear from people who have listened to the show, and as usual that mailbag was overflowing, but Ryan, we've had one select bit of correspondence I'd like to read to you now from a reader up in New South Wales, who's been listening to the Web Video Marketing Show.

Ryan: When you say that mailbag was overflowing, you're essentially saying we actually received some feedback [crosstalk 00:02:12].