The Web Video Marketing Show

The Web Video Marketing Show


#23: Video Marketing Automation with Jake Hower

September 25, 2013

On this week's Web Video Marketing Show, Jake Hower Returns to talk about marketing automation with video.


Here are the key points for you:



  1. Recapping Jakes last podcast and strategy [5:02]. What's new with jake and how has he changed in episode 4?
  2. Breaking down marketing automation [6:38]. For those new to the marketing automation craze, Ryan and Jake break down exactly what it means
  3. Limitations of technology [8:42]. Jake felt a little limited by the technology of today and decided to do something about it.
  4. Going further into it, where you can take it [9:27]. What marketing automation means to you and how what exactly you can do with it.
  5. What you can get from Wisita [11:00]. Wistia has some powerful video tracking tools and analytics. Ryan and Jake discuss why it's so important and why Wistia is so good at it.
  6. Bringing together Wisita and Fusionsoft [14:25]. A marriage between analytics and marketing automation.
  7. Nurturing your leads automatically [16:52]. Initiating leads automatically is great, but can you nurture your leads through marketing automation?

  8. Customising your automations, creating your own sales sequences [18:57]. Want to customise how your automations run? Want to add something here and there?
  9. There's an App for that. [22:07]. Jake discusses how he brought all of the technology together into a great smartphone app. Handy.
  10. And the results are in... [24:45]. Jake and Ryan discusses the results of all of this technology and marketing automation.
  11. Jake's ideal client [28:57]. Who exactly can benefit the most of Jake's tips, apps and systems? Is this person you?