This show is brought to you by staff and students of Web Marketing Academy (http://webmarketingacademy.in/). This show gives you the latest updates in the digital marketing world in India.

 

Headlines :
1. Google and Indian Railways have partnered to launch a new project under the code name Project Nilgiri, that will deliver free Wi-fi access to around 400 railway stations across India. Google will be using the Google Fiber project, that’ll provide high speed internet connection for the travellers.
Links are :
   (1) http://www.thebetterindia.com/34071/google-and-indian-railways-partnering/#sthash
   (2) http://www.firstpost.com/business/google-to-bring-free-wi-fi-to-400-railway-stations-across-india-2434180.html
   (3) http://www.theatlantic.com/technology/archive/2012/01/google-is-offering-free-wi-fi-in-india-but-only-to-access-its-own-sites/251289/
2. How to optimize conversions and improve user experience for your website. Tools for understanding the user and what your website needs to track in order to maximize conversions.  http://marketingland.com/optimize-conversions-focus-everything-conversion-141851
3. Instagram Opens to Businesses of All Sizes. Instagram going to avail a new TV-style 30-second ad format. Businesses will also be able to use a landscape format for images and videos in Instagram.
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