Jordan Muela from LeadSimple.com drops in to get some advice on sales, productivity, affiliate programs and content marketing.

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• 
  
• Dan – Jump on our weekly emails and get fresh startup content each week (subscribe on the right)
  
• Alex – Check out WP Curve for world class WordPress support
  
• Jordan – Property managers head to LeadSimple.com dedicated lead management system for real estate professionals.
  

• 
  
• 11k monthly recurring revenue (12% monthly growth so far)
  
• Putting together new video for ConvertPress (not live yet)
  
• Dan working on bootstrappers business growth course for startupchat.co
  
• Working on a 52 part WordPress tips course for WP Curve
  

• 
  
• How WP Curve came to be (interview on Product People)
  
• Business Growth Podcast
  
• American Psycho Business Card Scene
  
• Damian Thompson at Linchpin
  
• Increasing your luck surface area
  
• Our interview with Dane Maxwell
  
• Peep from Conversion XL and his website reviews
  
• Bright Ideas Podcast
  
• Jermain Griggs automation nut
  
• Entrepreneur on Fire
  
• Onboardly (we are working with them on a content marketing guide)
  
• James Schramko from superfastbusiness.com
  

General feedback (some of this wasn’t mentioned on the show)

• 
  
• Site design good.
  
• Ditch the slider.
  
• More compelling copy, who is it for, what are the benefits / pain points.
  
• How much traffic do you have? You could consider getting email address instead of ‘schedule a demo’.
  
• ‘Start winning more contracts today’ on the schedule page is good. Much better than the copy used on the homepage.
  
• It’s not cheap.
  
• There seems to be zero information there about the product, does the product even exist? I was wondering whether it even exists while looking at the site.
  
• Needs much more trust building.
  
• Product sounds good but I can’t tell any of those benefits from looking at the site.
  
• The logos down the bottom, I wouldn’t have event thought they were links
  
• Check the homepage bounce rate.
  
• Don’t like the word science word on the page either. Check out our episode with Dane Maxwell for copy advice. Also check out ConversionXl tear downs.
  

Focus and how to manage lots of jobs

• 
  
• Inbound could be quicker than you think – perhaps a year? I don’t think hardcore sales is necessary. Call leads and add value etc but is hardcores sales really necessary?
  
• Talk to people who have put their hand up, use automated marketing to work out who they are.
  
• Put out content showing benefits, and target people who engaged with that content.
  
• Make your website and your email marketing system do a lot of the sales work for you.
  
• Do the big tasks at time you aren’t very productive (my anti-productivity tip).
  

Content marketing

• 
  
• Short term ROI and content marketing don’t mix.
  
• I would go for the epic piece and try to do smaller ones as well.
  
• Focus on conversions and email marketing.
  
• I like the idea of original research but make a decent effort with it, press release, pay a designer, create an infographic, slideshare, get it out to the blogs etc. Pick out the most important and actionable stat from the research. Better title – ‘Property management lead response case study’
  
• Property marketing machine one was extremely technical. Are you talking to your colleagues or your customers? What problem does your product solve?
  
• Love the idea of bigger content – check out SEO Moz SEO guide and Marcus Sheridan.
  
• But also keep the content flywheel going and build up that momentum.
  
• Make sure you make a lot of effort into promoting big pieces of content.
  
• Consider content partnerships as well. Other people have your audience.
  
• Consider breaking bigger pieces up into individual blog posts, release each individual post then pull it all together for the product.
  
• Content marketing requires a leap of faith, very difficult to measure short term.
  

Referral system

• 
  
• What are you paying?
  
• What is your LTV?
  

General

• 
  
• Congratulations on your progress!
  
• Page design looks great
  
• Can your copy be more specific…? “Connect with leads faster than ever”
  
• Try flipping the order of your headings and copy, for example: “Connect with leads faster than ever. LeadSimple’s assisted response technology allows you to reach out to prospects in less than 30 seconds, beating the competition to the punch every time” could be changed to “Reach your prospects in less than 30 seconds. Move faster than the competition”.
  
• Give me something tangible – what’s the benefit?
  

Focus

• 
  
• Do the hard work first. You don’t seem lazy and you can sell – pick up the phone!
  
• Are there other angles you can meet potential clients? Conferences? Industry events?
  
• What’s holding you back from picking up the phone?
  
• Prioritize the hard tasks at the time of the day when you are most productive.
  

Content Marketing

• 
  
• What do you enjoy doing and what matters to your customers?
  
• Epic content will put you on the map.
  
• Keep building trust.
  

Referral partners

• 
  
• Pay them!
  
• Ask the person who signed up how they heard about you. You might not need a big CRM just yet!
  

Do you have any feedback for Jordan? Tell us in the comments!

The post Podcast #52 – Business breakdown with Jordan Muela from LeadSimple appeared first on WP Curve.