Do you know the role weather plays in curing your sweet tooth? No matter the season, weather plays a roll in influencing the many sources of sugary treats.

Can weather improve your alertness or reaction time? How does weather impact or ability to make decisions and stay aware?

What do you think about before you head on a shopping trip? Does it include a weather check...even if you are shopping indoors?

We often associate weather with putting us in a bad mood or even depressed, but can weather actually make you happy?

We know weather triggers animal migration, but is weather really a primary reason we migrate? Do we place an amenity value on weather?

Can accuracy and consistency both exists in weather forecasting? Which is more important in keeping trust when developing a weather forecast?

Certainly severe weather can make it hard to see well at times, but how does weather impact the colors we see every single day?

When did WWII really start? What role did weather play in its start?

There may be no industry with a more direct connection to weather than the construction industry. How do they, if at all, utilize weather data in their project planning and management?

It is well known that weather extremes can impact prices of commodities, market segments or individual companies, but what about financial markets as a whole? Can weather make market movers act even if in an irrational way?