Business research demands the use of a wide range of sources. In this podcast, Helen Clegg makes the case for why Googling is not the best tool when it comes to doing serious business research. Helen outlines the limitations of Google's search and content coverage and suggests additional, and better ways to research a subject so that the whole story is told. She also shares her "8 Tips for Smarter Research" to ensure that your research is more rounded, authoritative, and objective.