Chris Moody, CEO of GNIP, the world's largest provider of social data, discusses the value of social media data in today's world, sharing use cases ranging from B2B product development, supply chain, and sales. In this podcast, Chris explores this remarkable asset, which provides companies with rich sets of data for further insight and analysis, and emphasizes the need for a long-term view when it comes to quantifying a return on investment. "If you care about what your customers, prospective customers, and competitors think, then you need to be on social, as that's where the conversations are happening more and more," Moody says.