The International IMP³rove Award recognizes companies that have demonstrated sustainable growth based on systematic innovation management. Two finalists of the category for large companies were Arcelik, a Turkish manufacturer of household appliances, and Fleury, a Brazilian medical and health company. In this podcast, Iffet Iyigun Meydanlli discusses Arcelik's user-oriented innovation practices and Amanda Ferri Curti and Rodolpho Estevan Meschgrahw discuss Fleury's game-based approach to innovation. The speakers share how their companies manage their innovation processes, and why participation in the International IMP³rove Award was beneficial to both Arcelik and Fleury. This is the second of a two-part podcast series about the award.