Is it possible to get more sales by using your existing customers?

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Listen to this episode and discover:

• 
  
• The first thing you should do if you don’t know how to market your startup
  
• How to short-circuit the sales funnel by using your existing customers
  
• How getting a baby girl changed everything for Thoranna
  
• Why Thoranna DOES NOT work with big companies
  

From an actress to a marketing jedi

Thoranna Kristin Jonsdottir went from being an actress in the UK to becoming one of the TOP marketers in Iceland totally by accident!

When a friend told her that she HAD to become an MBA, she immediately signed up without knowing what it was.

Initially she believed that marketing and sales were sleazy but was pleasantly surprised that it really wasn’t sleazy at all.

Becoming pregnant changed it all

Thoranna joined the account management team at Publicis in London, working for Renault, after finishing her MBA.

But after she became pregnant, she decided to take a short maternity leave in Iceland.

She really didn’t expect to stay in Iceland, but she loved it so much that she and her husband decided to stay.

Consulting entrepreneurs and startups

After setting up an incubator and consulting entrepreneurs about marketing, Thoranna found her true calling in life.

She absolutely LOVES consulting entrepreneurs because they have such passion, a “fire in their belly”.

She was no longer going to get an office job in a corporation .. she says that it gives her rashes!

It wasn’t scary for Thoranna to go out on her own

Upon deciding to go out on her own, she wasn’t scared at all.

She loved the fact that she could control her own destiny and not rely on others to do their job properly.

People don’t know what they don’t know about marketing

Most people (myself included) believe that they know all about their marketing and their competitors, but all of Thoranna’s clients end up realizing that they did not know their competition at all!

Not knowing what you don’t know in marketing can become the leverage your competitor uses to drive you out of business.

Today Thoranna mentors startups about their marketing

When you have a startup, having the proper knowledge about your marketing can be driving factor that makes your startup successful.

That is why Thoranna loves to mentor startups about their marketing strategy in incubators and accelerators around Iceland.

It’s all about the follow up after the sales

When you sell your product to a customer, the marketing cycle isn’t done yet.

After a customer buys your product, you should always follow up with the customer either on a private forum, a Facebook group or in an e-mail followup sequence.

If you do your post-sales marketing correctly, your customer will refer other people to your product which short-circuits the whole marketing process!

I did not know how the marketing process really worked before talking to Thoranna, but she revealed to me how customer acquisition really works.

Here’s a diagram of the customer acquisition process (or as Thoranna calls it, “The Marketing Process”):

The Marketing Process and Lead Management

Who is in this week’s episode?

• 
  
• Thoranna Kristin Jonsdottir
  
  • 
    
  • Thoranna’s blog
    
  • Thoranna’s website in English / Icelandic
    
  • Thoranna’s FB group in English / Icelandic
    
  • Thoranna’s marketing coaching program (Icelandic only)
    
  • Say thanks to Thoranna on Twitter
    
  • Connect with Thoranna on LinkedIn
    
  • Friend Thoranna on Facebook
    
  • Thoranna’s Pinterest boards
    
  
  
  
• Siggy Gudbrandsson (Sigurður Guðbrandsson)
  

Mentioned in the episode

• 
  
• Gott fólk (McCANN Erickson agency)
  
• Small Business Branding day
  
• Markaðssetning á mannamáli (Marketing Untangled)
  
• Copyblogger – Sell them what they want, give them what they need
  
• Thomas Smith – Effective frequency
  

The post Get More Sales by Using Your Existing Customers with Thoranna Kristin Jonsdottir – VE005 appeared first on Viking Entrepreneurs.