It might be very tempting for newer business owners to want to offer attractive discounts in order to woo customers. And for some businesses, it may work to get them in the door. But chances are, the discounts won't keep them unless you all but guarantee them that they can expect them on the regular. Can you sustain a business like that? Will you attract the right customer with that strategy? Can you make a real profit? Tune in to find out how discounting could be killing your business and what you can do to maximize value and eliminate discounts...or at least discount on your terms.