YouTube statistics say that every day people watch hundreds of millions of hours on YouTube and generate billions of views. The number of hours people are watching on YouTube each month is up 50% year over year - so of course it makes sense to advertise there!

The statistics are staggering and they may excite you, but before diving in it's important to learn how how to advertise on YouTube effectively. When done poorly you can waste thousands, but when done well you can reach billions of people for as little as 5 cents per view.

In this podcast we answer questions like what kind of videos do you advertise with? How long should your video ads be? Are call to actions a must? And much more.

Who best to get answers to these questions than someone who lives and breathes YouTube marketing. On episode 67 we are joined by Tommie Powers.

OUR GUEST:

Tommie Powers specializes in paid traffic and conversions. He has 15 years of marketing and advertising experience most recently focussed on search, social and video marketing.

Tommie’s goal is to provide as much information as he can about digital marketing topics and technology. He shares his knowledge to his friends and clients through his blog and newsletters.

Currently, Tommie is considered a specialist when it comes to YouTube advertising and has spoken at conferences throughout the United States on the topic. Tommie is also the co-author of a book titled “#Code Bytes: Conversations with Internet Entrepreneurs”

When Tommie is not creating YouTube Ad campaigns for clients, he spends his time with his 3 kids and wife. He is also a huge sports fan with Football (American) being his favourite.

A QUICK PREVIEW OF THE PODCAST:

Here are some of the highlights from episode 67 of the Traffic Jam Podcast...

Why YouTube Advertising?
Advertising Costs in YouTube
Facebook vs. YouTube Ads
Different YouTube Ad Types
What are In-Stream Ads
Video Ads that Work!
Direct Response Ads
YouTube Ad Funnels
Targeting Your Audience
The Art of Retargeting
Getting Started on YouTube Ads
Overcoming Common Hurdles