Building your brand and authority does not always have to mean planting the seeds in your own backyard. Whilst I advocate nurturing your own garden first, if you want to harvest a larger crop you'll need to sew your seeds elsewhere too.

To grow a larger audience, you'll need to go beyond your own audience and get in front of other people's audiences (OPA's). The larger, the more relevant the audience, the better.

Todays guest, Tommy Walker learned how to guest post and quickly leveraged that skill writing for top marketing sites like Conversion XL and Crazy Egg. By getting in front of these established and loyal audiences, Tommy developed a loyal audience of his own.

On this show you will learn how to find guest post opportunities and how to write posts that drive traffic in to your own backyard.

OUR GUEST:

Tommy Walker is an Online Marketing Strategist and Consultant. His mission is to mainstream the concepts of online marketing through inspiring, entertaining video content and slick editing. He also writes, a lot, mostly for other peoples audiences.

Through guest blogging and regular contributions to the likes of Crazy Egg, Unbounce, Convince and Convert, and Hubspot, Tommy Walker has built himself a reputation as an established voice on marketing and built a loyal following online with it.

Tommy Walker is a former editor of the Conversion XL blog and currently a marketer for Shopify.

Tommy’s bragging rights? He once got fired over a pair of pants, he can beatbox (badly) to NES video games and is a ninja table top role playing gamer. His favourites are D&D and Mage from the World of Darkness series.

Here are some of the highlights from episode 66 of the Traffic Jam Podcast...

How Tommy Started His Career.
Learning From a Gas Station.
Understanding Consumer Behaviour.
How to Implement Your Research.
Tommy's Content Approach.
Finding Guest Blogging Opportunities.
Byline Blindness and How to Overcome it.
Moving the Audience to Your Own Backyard.
Forums and Communities as Traffic Sources.