Introduction Welcome to Distilling Venture Capital.  I am your host, Bill Griesinger Distilling VC is a visionary podcast that provides an insightful and informed view of the key trends affecting the VC and tech startup world.  My mission is to cut through and go beyond the hype and Silicon Valley pop-jargon that tends to dominate the tech landscape.  I seek to provide transparency and    Opening Observations: Given that this is my inaugural episode under the Distilling VC label, I thought it would be appropriate and useful to provide you with some brief background regarding the podcast and the type of content you can expect in the future and a little about me… First, the podcast;   The vast majority of episodes I will bring will take you inside the insights, challenges, successes and the journeys revealed and shared directly through the words and experiences of tech company entrepreneurs, sometimes from the VCs who back them and others in the tech and VC community…So, I’ll usually have very interesting guests.   Some brief background on me, your host:  I have spent a large part of my professional life (last 20 years) working in the Venture Finance business assisting VC-backed tech companies in procuring the capital they need to grow Over the years, I have had the opportunity and good fortune to meet and work with incredible, visionary management teams, many savvy investors and have had the privilege of underwriting and financing ground-breaking technology companies, many of which continue to have an impact on the technology landscape today (like Google; a $10M deal in 2001, for example).    With that as backdrop, today I want to focus on a topic that I believe signals something has gone awry in tech startup and VC land over the last 4-5 years.  And it concerns me greatly.   Have you noticed, Everyone seems to be fascinated with “unicorns?”  Venture capitalists, tech company founders and management teams, the tech press and the financial press and many others,   So, today’s episode will delve into and distill down, “Unicorn-mania” so we can make sense of what’s really going on. Let me state for the record, It Is a big distraction from what’s really important in evaluating and valuing venture-backed tech companies.  Furthermore, it really touches upon the issues of transparency and accuracy, and ultimately the credibility of the industry itself, in my view  The longer this mania continues, I believe it presents dangerous consequences for multiple players inside and outside the VC industry.     So, what am I talking about?   Let’s unpack this…  First, some definitional context:  What is a Unicorn company that we hear so much hype about today?  In tech and VC parlance, it is a private startup tech company that is valued at $1B or more, in theory, referred to as its “Post-money Valuation.”   Great, what does that mean?  Not what you may think it does, as I will explain… And for historical context, The term unicorn, in VC, originated…in late 2013 when Cowboy Ventures Partner, Aileen Lee, coined the term for what she described as a tech company with a $1B valuation – and noted it was a pretty rare thing, as she pointed out then – which was correct.  There were 39 companies identified then in the ‘Unicorn Club.’  27 of those were in the Bay Area!   So, it really was just a Silicon Valley phenomenon in the beginning…   Lee admitted the term probably wasn’t the best or most well-thought-out description but went with it nonetheless.   “Yes we know the term “unicorn” is not perfect – unicorns apparently don’t exist, and these companies do – but we like the term because to us, it means something extremely rare, and magical” Aileen Lee, Cowboy Ventures, Nov. 2013   The term was reinforced further in a 2015 interview with Crunchbase, and it has unfortunately, been with us ever since, to the detriment of the industry, in my view.   The Cowboy Ventures’ website, even contains, to this day, a link to what it calls its “Unicorn Han