Ambarish "Rish" Mitra is the CEO of Blippar, an augmented reality platform that dozens of brands are using to add interactivity to their products. Point the Blippar app at a logo, and you can unlock virtual games and extra content. But Blippar is also working on AI technology that can identify ordinary objects in the real world like chairs, dogs, birds, and more.
Plus, we tell you what to think about the surge of virtual reality news at the Game Developers' Conference and at GDC, and we discuss the pros and cons of the algorithmic timelines coming to both Twitter and Instagram.