This is episode 3 of our regular collaboration with Portas, the global strategy consultancy dedicated to sport and physical activity. This week’s topic is media strategy with special guests Glen Killane, Executive Director of Eurovision Sport, Andrew Ryan, Managing Director of FIBA Media and Wissam Khalaf, Partner at Portas.

The media rights market is central to the sports economy, but we often talk about it in narrow price terms, focusing on how much money has been extracted by the major rights holders and ignoring the nuance and complexity in each particular marketplace.

So in this episode we look at the regional variations in strategic approach to sports media, and ask dissect the role of OTT streaming and the impact of the Olympic Channel on the sports rights market.

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