Today sees the launch of ‘Closing the Visibilty Gap’ an important piece of new research in to the commercial future of women’s sport in the UK.

It’s been carried out by the Women’s Sport Trust in partnership with the Two Circles agency which suggests that revenue generated by women's sport in the UK is set to grow from £350m in 2020 to £1bn by 2030 and makes the point that this growth is predicated on the growing visibilty of female athletes and teams.

Joining us on the podcast to discuss these findings are Tammy Parlour, Chief Executive and Co-Founder of the Women’s Sport Trust and fellow trust board members Zarah Al Kudzy, head of commercial partnership development at Formula One and my regular series co-host and sports PR expert Laura Weston.

Together we ask, what has to go right for the billion pound target to be met.

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