What is Facebook’s plan for sport? The social media giant chose not to bid for live NFL rights in the US and recently announced they were backing away from their existing UEFA Champions League and La Liga agreements in Latin America and India, respectively.

A recent statement, via Sportico, has made waves: “the reality is that traditional media rights deals like these aren’t compatible with our current video business model. We also don’t think they’ll create the most sustainable value for the industry moving forward.”

So what does this phrase mean for sports rights holders? Does it mark a new strategic direction in Facebook’s relationship with sport?

We talk to Peter Hutton, Facebook’s global sport partnerships director about what rights holder can expect from Instagram, WhatsApp, Oculus and Facebook in the coming months and years.

The conversation that strays in to other areas too, and we talk about private equity’s role in media rights negotiations, whether VR is ever going to be a thing, what social media has done to our definition of football fans and the cultural and philosophical differences that separate the sports business and Silicon Valley.

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Links here to Sportico article and previous Facebook podcast referenced in the show.

[Facebook: ‘The Live Sports Broadcast Business Model Needs to Evolve’ – Sportico.com]