Ueber-Brands
Burt’s Bees – Mission, Myth and a Buzzing Business – Interview with Jim Geikie, General Manager
Yes, Burt really existed. The wild-bearded man on the brand’s logo was a documentary photographer turned beekeeper after moving from Manhattan to Maine and leaving the trappings of a rather privileged upbringing behind him to live in a converted turkey coop in the backwoods (where he … Continue reading →