The USPTO has a wealth of great resources for the general public, and Erik recommends 25 of his favorites in this episode.

In this episode, Erik breaks down the key differences between the supplemental and principal registers and what types of trademarks reside in each.

From their macabre name to their clever sloganand everything in betweenLiquid Deaths provocative branding is all about follow through, as Erik shares in this episode.

The world of trademarks is vast, and contains many rare elements. Erik shares 25 examples in this episode

In this episode, Erik shares insights and examples of how punctuation can be used in a trademark.

Erik shares 25 key terms to know if you are involved in a Trademark Trial and Appeal Board matter in this episode.

Did you know that a trademark registration can potentially last forever? Erik explains how and provides examples of some registered trademarks from the 19th century in this episode.

There are countless key trademark terms, and Erik shares 25 of the most important ones to know in this episode. Learn more at erikpelton.com/resources/

Erik shares important information on the USPTOs plan to change and increase fees and his concerns for small businesses in this episode. To be part of the process and make your voice heard, visit http

Erik shares 25 commonly used names that are actually registered trademarks in this episode. Some of them may surprise you!