For the past 13 years, Jen Hartmann has worked in various positions at John Deere. Today, she is the company’s director of enterprise social media and public relations. Prior to working for John Deere, Jen worked for nonprofits, including the Illinois Soybean Association and Checkoff Board and United Way.

On today’s episode, Jen and I discuss her career and the lessons she’s learned along the way; the evolution of social media and how she and her team approach John Deere’s social media presence; and the way people’s different perspectives and experiences contribute to better outcomes in the workplace.

Jen offers some great social media insights. She also talks about the importance of prioritizing care for others. Whether it’s in our daily interactions with co-workers or a random encounter with a stranger at the store, there’s a lot to be said for demonstrating empathy and caring for others, and I think Jen’s advice is something we should all keep in mind.