Conventional thinking would dictate that you should get full credit for a 40,000 word blog post when you wrote it.

You write, you get the reward.

This was not (entirely) the case for Aaron Agius however when he wrote tens of thousands of words for QuickSprout.com. His name didn’t appear as the author, and he didn’t get paid.

Why then would he waste days of his time to content that sits on someone else’s site published under someone else's name?

Aaron Agius understands the power within other people’s audiences, when those audiences are bigger and more established than his own. Aaron is adept at identifying co-authored content and guest post opportunities then exploiting them for his own gain.

On this episode, you will discover how Aaron leverages high trafficked sites to get more 'eye balls' and build his brand.

OUR GUEST:

Aaron Agius is the managing director and co-founder of Louder Online, an inbound marketing agency geared towards creating imaginative marketing strategies for small businesses and global corporates. His business has worked with international brands such as IBM, LG and Ford.

Aside from running an agency Aaron is a prolific content creator. He has produced two in-depth guides for QuickSprout; The Complete Guide To Building Your Blog Audience and The Complete Guide To Building Your Personal Brand. Each guide being of more than 20,000 words.

Aaron Agius also writes for leading business and marketing publications like Entrepreneur, Hub Spot and Search Engine Journal.

Here are some of the highlights from episode 71 of the Traffic Jam Podcast...

Why Aaron Wrote for QuickSprout
Guest Posting
The ROI with Co-Authored Content
Determining Where to Guest Post
Finding the Balance: Content on Site vs. Guest Posting
How to Get Good at Writing
The Right Type of Content
Why Longer Content Works
Social Distribution: How it Works
Aaron's Facebook Marketing Strategies