Should, or should you not be using social media scheduling tools has been an ongoing battle of opinion between social media experts.

A previous guest on this show believes that tweets should never be scheduled, because what’s so important that it needs to be said, but not important enough for you to be there when it is.

Laura Roeder takes a different stance. She believes that there is a very important place for pre-scheduled updates, so much so she built a tool to do just that.

On this episode of the Traffic jam podcast we discuss the pros (and woes) of scheduling posts on social media as well as take a look at the marketing strategies that helped catapult her service Edgar to success.

Here are some of the highlights from episode 74 of the Traffic Jam Podcast...

Social Media Scheduling.
When to Schedule Updates?
How Many Updates to Post?
How to Use Your Social Media Time Effectively?
How to use Social Media as Engagement Tool?
Content Marketing That Works.
Email Marketing Tips.
How to Establish Your Email List?
Importance of Regular Blogging.
Facebook Advertising.
Getting PR Coverage.
Why Consistency Is Important?