We all know that honesty is the best policy, yet few adopt that policy like Dan Norris.

Dan understands that in the crowded world of content marketing you need a differentiator to raise you up above the noise. There are over 200 million blogs online worldwide, and if you are not be “A.N. Other” then you better find a way to be different. Where others have chosen frequency or style, Dan has chosen a position of transparency, candor and honesty as his differentiating factor.

Whatever your approach, you’ve got to avoid “content marketing” being your entire content strategy. Marketing these days requires you to stand for something different, offer a contrarian view or zag where others zig.

On this podcast Dan shares his journey from failing agency owner to successful entrepreneur and reveals the crucial role content marketing has played in helping his new business really stand out.

Here are some of the highlights from episode 69 of the Traffic Jam Podcast...

Why Dan Chose Content Marketing
Dan's Content Style
Frameworks that really work
Content Marketing Processes
Sourcing Your Content
Topics to Write About
Measuring Content Success
Dan's 70/30 Rule
Action Steps for YOU!