This week we start our paid traffic series in detail by jumping right into the deep water with banner traffic, retargeting and media buys. This is where the big boys play. And, speaking of big boys, we’ve got a very special guest coming up in our next episode, so stay tuned.

Despite what you may have heard, it’s really not that hard to get started with banner traffic – especially retargeting traffic. In this episode you’ll hear the good, the bad and the down right ugly when it comes to media traffic so that you can learn from our “experiences”.

Enjoy the podcast!

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In This Episode

• 
  
• We jump straight into the deep end of “paid traffic” with our segment on Banner Traffic
  
• We mention briefly our expert coming in the next week that has done as much as $250k per day in media buys
  
• We discuss how Mike and I really got our start with paid traffic, despite our organic SEO background
  
• We talk about the benefits of banner ad traffic
  
• We talk about the incredible speed of marketing that can be achieved with banner traffic
  
• We also discuss how banner traffic is both cheap and expensive at the same time
  
• We talk about what interruption marketing is really all about
  
• One of the main benefits of banner traffic is the diverse demographics and we talk about that
  
• We give some examples of how you can use banner traffic to help you learn about your demographics
  
• We go into Geo-Targeting in-depth and really help you embrace this local marketing flavor of banner traffic marketing
  
• We discuss the benefits and drawbacks of the Google Content Network
  
• We discuss what remnant traffic is and how it can be very useful for you
  
• We also help define what an ad exchange network is and how you can use them
  
• We do a full walk through of how this industry works in terms of buying and selling the traffic
  
• Mike discusses buying a convertible – LOL
  
• We talk about retargeting & Google’s Remarketing
  
• Using retargeting to get that second chance to make a FIRST impression
  
• We discuss some advanced strategies of using retargeting in your business
  
• We discuss Mike’s obsession with polka dot widgets – LOL
  
• We talk about just how simple it is to get started with retargeting and explain the steps to you
  
• Using retargeting to extend your marketing reach
  
• We also cover some advanced strategies for using geo-targetting
  
• We give you several tips for how to make your geo-targetting ads more effective
  
• How to creatively track your geo-targetting leads with coupons, promo codes and phone numbers
  
• We discuss how you can leverage what you learn from your geo-targetting campaigns into other offline marketing as well
  
• We give you some “getting started” pointers to give you some actionable takeaways
  

Our Pick the Brain Segment

To submit your question to Mike and Troy, go to AskMikeandTroy.com. That will tie into this “Pick the Brain” segment where you’ll be able to submit questions to us for possible inclusion on the podcast.

We can’t promise you that your question will be featured on our “Pick the Brain” segment, but you never know!

It all depends on YOU - so make sure an get involved and go to AskMikeandTroy.com and submit your questions that you’d like us to address!

In this Episode’s Pick the Brain Segment

• 
  
• We answer a subscriber’s question about his fears regarding affiliate marketing.
  

This turns into a rather long Pick the Brain segment as both Mike and I have quite a bit to say on this subject. We even give you some of our affiliate marketing horror stories.

Action Items from this Episode

• 
  
• Take action and get started with Retargeting – it’s not tough. If you need help, contact us at http://ctcsupport.com and we’d be happy to get you going.
  

The fact is that even if you do no other form of paid traffic, you should be retargeting no matter what – even if it’s just retargeting your organic traffic. Retargeting simply gives you more exposure to your existing visitors and more exposure is NEVER a bad thing. We give you some quick actionable guidance on how to get up and running quickly with retargeting.

Resources Applicable to this Episode

• 
  
• Our Insider’s Club has more than 100 hours of marketing training around every topic you can imagine and costs less than you likely spend at Starbucks each month on top of that we just completed a series of training on paid traffic inside the Insider’s Club as well that will compliment this podcast perfectly!
  
• Goto AskMikeandTroy.com and ask us anything marketing related and we’ll replay personally to every question
  
  
  
• Check out our new TMS Store – we’ve even got some cool new T-Shirts!
  
• Retargeting sources – AdRoll.com, Retargeter.com, Google Remarketing and our own “done-for-you” Paid Traffic Services
  
• Ad Networks – Pulse360.com, AdSonar (now Advertising.com), Google’s DoubleClick
  
• Ad Exchanges – SiteScout.com, ClickCertain.com, Google’s Display Network
  

 

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