To Be Blunt
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Latest Episodes
064 Re-Defining Marijuana Law and Taking On The Michigan Supreme Court with Earl Carruthers of G3 Cannabis Therapy
“This war on drugs is like really trying to turn lives upside down. It's like they're almost creating this criminal out of thin air... You're creating people to be criminals. And I didn't want to be a statistic. I just don't want
063 Optimizing the Human Creative Performance with Cannabis from Art, Business, and Life with Shawn Gold of Pilgrim Soul
“People buy products from companies that believe what they believe. If you don't start off with a strong belief system, then it's really difficult to create an authentic brand. In this internet world where people see through everything and have
062 The Power of Publishing and Navigating The Media and Press with Kathee Brewer of mg Magazine
“Everybody has sort of a different perspective on what's going on in the industry and where the industry's going from here. So we want to get as many different voices in the magazine and on the website as we can.” - Kathee Brewer Welcome back to
061 Cannabis Trade Shows and Measuring the Return on Investment of Event Marketing with George Jage of MJ Unpacked
Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi chats with Geroge Jage on maximizing the benefits of trade shows for your unique goals and what makes a great CPG Brand. [00:01 – 16:09] George’s Story, Getting Started in the Trade
060 Navigating Cannabis Technology, Integrations, and METRC with Justin Lipchitz of Realistic Consulting
Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi chats with Justin Lipchitz about the nuances of the cannabis regulations, especially its interpretation, the predatory nature of cannabis consultants, THC and CBD technology, and so m
059 A Lesson in Cannabis History with Etienne Fontan of Berkeley Patients Group
“Go back to the basics, learn your history, learn the rules, so that you can break them properly.” - Etienne FontanWelcome back to the To Be Blunt podcast! In this episode, Shayda Torabi talks with Etienne Fontan about the Cannabis industry’s rich history
058 The Science of Cannabis and Making Sense of It In Relationship To Our Biochemistry with Anita Sommers of CBD Genie
In this episode of To Be Blunt, Shayda Torabi and Anita Sommers, aka the CBD Genie, get a little nerdy and get into the science of how cannabis functions with our bodies, and reacts to our biochemistries. Our convo crucial for anybody who is selling a can
057 How to Cement Your Status as the Go-to Brand for Designer Weed With Craig Lyon of Connected
In this episode of the To Be Blunt Podcast, Shayda Torabi and Craig Lyon discuss Craig’s expertise from Nike and brand building, understanding the psychosis of what makes someone want to buy something, and so much more.[00:01 – 10:09] Introducing Craig Ly
056 Building a Healthcare Technology Brand for the Medical Marijuana Industry with Anthony Dutcher of Veriheal
On this episode of the To Be Blunt Podcast, Shayda Torabi and Anthony Dutcher discuss what’s it’s like to work through and around the unknowns of Cannabis in the medical industry, getting Physicians and Pharma to take Cannabis seriously and the value of m
055 Vape Industry Deep Dive (Vape Quality, Vape Crisis, PACT Act) and Nevada Cannabis Update with Tyler Prough of Rokin Vapes
On this episode of the To Be Blunt Podcast, Shayda Torabi welcomes Tyler Prough, the West Coast Sales Manager for Rokin, Inc, to talk about everything vape related from Nicotine or THC vapes, to legislative laws and regulations against vaping, to the Texa