To Be Blunt

To Be Blunt


Latest Episodes

074 Garden Parties, Rosettes, and Growing a Sonoma Cannabis Brand with Karli Warner of Garden Society
November 01, 2021

“To just know that there are all these ways that we can help, you know, change and highlight ways that people can bring more joy into their life is really exciting.” - Karli WarnerWelcome back to the To Be Blunt podcast! In this episode, Shayda Torabi wel

073 What Data Capturing and Experiential Marketing Have in Common with Peter Huson of Backbone
October 25, 2021

“Cannabis is providing the opportunity for tech companies, for operators, and for everybody to stand up and say that, you know what, this is an opportunity to do things a little bit differently. We do not have to follow the way other industries have gone.

072 Cannabis Careers, Copywriting, and Using Your Voice to Make Change with Author Andrew Ward
October 18, 2021

“You have companies talking about social equity and needing to create restorative justice, things like that, the real question is, how many of them are actually going to put it into action afterwards?” - Andrew WardWelcome back to the To Be Blunt podcast!

071 What We Can Learn and Compare from the European Cannabis Market to the United States with Steven George of Kaya Advisors
October 11, 2021

“I truly believe that in the end, by giving people access to this plant, we have the ability to help a tremendous amount of people. End of story. Simple as that.” -  Steven GeorgeWelcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welc

070 Branding Bud and The Commercialization of Cannabis with David Paleschuck
October 04, 2021

“It's time for legalization. We are normalizing the plant and things are moving. And people are learning about it and educating themselves. And that's what's most important.” -  David PaleschuckWelcome back to the To Be Blunt podcast! In th

069 The Power of Written Word to Educate and Inform The Canna Curious with Author Lauren Wilson
September 27, 2021

“[Customers] have said CBD didn't work. For me, that's a lost customer, that's money down the toilet. That's a lost opportunity because either they didn't know how to best use your products, or they didn't know how to tailor

068 Chicago Cannabis Lottery System Storytime with Mike Malcolm of Weed Travel Food
September 20, 2021

“The majority of people that qualify for social equity didn't qualify like myself. And one of these licenses, they didn't qualify because they were arrested for cannabis or their immediate family members have and they qualify based on where they

067 The Future and Innovation of Cannabis Dry Spirits with Matthew Cohen of purejuana
September 13, 2021

“When we build this [position in the cannabis industry], we're building it for the future, you know, we're building it for the long haul, and we're taking a bold position on what we think the future will hold.” - Matthew CohenWelcome back t

066 Founding an Edible Brand and Getting Acquired by an MSO with Ryan Crandall of MariMed
September 06, 2021

“Bear through obstacles. Everything is a speed bump, nothing is a brick wall. And I think if you have an optimistic attitude and you're not willing to take no for an answer, it's not about ‘it's never gonna happen’, it's ‘when is it go

065 Top Industry Insights From a Cannabis Digital Marketer with Liz Udell of CannaCraft
August 30, 2021

“So whenever you just get the chance to, you know, kind of be a little creative, be scrappy, and take your own photos. I make my own content. I make content for my channels that we use. And that's definitely the route like marketing you can totally m

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