For those of us whose awareness and behavior are not so inherently or concertedly altruistic, I believe we can follow a program wherein we intentionally build up our consciousness and actions to alter our “normal” giving behavior so it more closely aligns with our goals and values around protecting lives; we can escape, or redefine, normal. By following these steps, we can become more educated about effective giving and build elements into our lives that help us remain aware of and committed to devoting more of our resources to improving and even saving the lives of our fellow human beings who desperately need our assistance.