This Week In Organic: SEO & Content Marketing News [Video Podcast]

This Week In Organic: SEO & Content Marketing News [Video Podcast]


TWiO-31: Panda is Now Part of Google’s Core Algorithm

January 18, 2016

This is the thirty first episode of, ‘This Week In Organic’, the weekly show that debates the ramifications of the latest SEO and content marketing news.

In this episode we discuss the fact that Panda is now part of Google’s core algorithm, it’s no longer possible for users to select a preferred location for their Google search results, plus Twitter have removed their share counts, and are allegedly considering 10,000 character tweets. And much more!

Our host, @DavidBain is joined by @dawnieando from Move It Marketing, @JJ_Grice from Branded3 and @JoyanneHawkins from Imprezzio Marketing.

Sign up to watch the next show live over at www.thisweekinorganic.com and share your thoughts on what’s discussed using the hashtag #TWiO on Twitter.

https://www.youtube.com/watch?v=LpXpFcC4nic
During the discussion, Dawn mentioned a couple of resources:

Moments that matter
Research by Think with Google

Topics discussed during the episode:
=== Topic #1
Panda is now part of Google’s core algorithm: Over the past few days, Gary Illes has confirmed that Panda, has now been baked into Google’s main algorithm. What do you make of this?)

What impact does this have on content publishing strategy?

What type of content should publishers consider removing from or fixing on their websites?

How do you define quality content?

What is “thin content”?
=== Topic 2:
In addition to Panda, both Gary Illyes and John Muller have confirmed that Google have also updated their core algorithm.

Is this different from Google just adding Panda to the core algorithm?

Have you seen many ranking changes?

How significant is Google’s most recent core algorithm update?

What’s changed and how should agencies react?

What does this mean for SEO strategy?
=== Topic 3:
Google have removed the facility to manually select location for search results – but is this aimed at users – or users of their search results?

Why do you think Google have done this?

What does this mean for agencies serving local businesses?

Is Google’s AdPreview tool an effective way of previewing location-specific organic results?
=== Topic 4:
How will native advertising impact content marketing? Native advertising of course means that the host of a show – or the writer of a blog – advertises a product as part of the core content discussion. 

Is native advertising a fad, or perhaps something here to stay to challenge traditional ad networks?

Might the general public have less trust for organic content in the future?

What is the future of native advertising?
=== Topic 5:
Twitter have recently removed their share counts. They’ve also indicated that they may consider 10,000 character tweets - and they’ve integrated Periscope live streaming directly into timelines. So how will Twitter usage evolve in 2016 and what does this mean for social media managers?

Is Twitter your most important social network and if so, is this likely to continue?

Jack Dorsey, Twitter CEO has said that the character limit of a tweet is up for debate. But does this not mean that Twitter is turning into Tumblr?

Twitter have also recently removed share counts from their API recently. What might be the intention behind this?

Something else that launched over the past week was live streaming directly in your Twitter timeline via Periscope. What do you make of this?