This is the 30th episode of, ‘This Week In Organic’, the weekly show that debates the ramifications of the latest SEO and content marketing news.

In this episode we discuss what your SEO strategy should include in 2016, based on the predictions that our 31 guests offered during the TWiO Christmas special. In this week's show our host, @DavidBain is joined by Andrew Steel from Equator.

Sign up to watch the next show live over at www.thisweekinorganic.com and share your thoughts on what’s discussed using the hashtag #TWIO on Twitter.

https://www.youtube.com/watch?v=h2h2oSkYv1Y
 Here are the SEO predictions for 2016 from the previous show:
Google

“Google will continue trying to WIPE OUT organic search in 2016 says” Adam Vowles
“Google will take a lot of implicit information into account” says Justin Deaville
“Google will start to be a shopping-centric engine says Michael Bonfils
“Google are going to start to look at user interaction in 2016” says Dave Naylor
“Beware of Google’s scare stories says Tom Mcloughlin

Search results

“It’s all about rich content” says Mark Traphagen
“Voice search & rich answers are going to be prominent” says Alex Tucker
“Aggregator sites going to become less relevant” says Alexandra Tachlalova
“You should be thinking about Apple's Spotlight Search in 2016” says Andrew Shotland
“Watch out for artificial intelligence” says Michael Fleischner
“AISEO will be big” says Lukasz Zelezny

Managing search

“PPC and organic teams are going to be working a lot closer together” says Andy Halliday
“The role of the SEO analyst is going to change in 2016” says Tyler Barnes

Mobile

“It will finally be the year of mobile” says Chris Green
“Hyper-local results are the future” says Grant Whiteside
“Beacon technology” will be big in 2016 says Greg Gifford
“Look out for app streaming and AMP in 2016” says Bridget Randolph

UX

“2016 is about addressing shorter attention spans” says Pam Aungst
“Personalised UX” will be important says Chris Bland
“Personalisation and UX will be the most important things for SEO in 2016” says Andrew Steel
“It’s about tailoring experiences” says Matt Hodkinson

Content

“It’s about long-haul content” says Emily Hill
“Podcasting will be a great lead generator” says Tom Schwab
“In-house content marketing will be essential” says Chris Marr
“We will see video taking over from infographics in 2016” says Danny Ashton
“You will really need to figure out who your personas are” says Steve Linney
“Don’t treat content marketing as advertising” says Gareth Morgan

General advice

"Be agile" says Kelvin Newman