This is the twenty eight episode of, ‘This Week In Organic’, the weekly show that debates the ramifications of the latest SEO and content marketing news.

In this episode we discuss whether negative reputation is sufficient reason to give a page a low-quality rating by Google’s raters, what HTTP2 means for website performance and how long should you be willing to blog for without attracting many readers? Plus much more!

Our host, @DavidBain is joined by @JRconsultancy from JonnyRoss.com and @MrAsquith from Hacksaw Studio & Excellence Expected.

Sign up to watch the next show live over at www.thisweekinorganic.com and share your thoughts on what’s discussed using the hashtag #TWIO on Twitter.

https://www.youtube.com/watch?v=SUmuFGFJm_0
Here's what we discussed:
=== Topic #1: Phantom 3
“Phantom 3” has arrived - it’s the latest Google SERP flux that has no name - but it’s rumoured to be a “quality update”. If that’s what it is, we last saw one back in the month of May. So what really is quality? What does quality mean to you?

How do you provide a high quality site experience?

Is it possible to accurately quantify what quality is?
=== Topic 2: Negative reputation is sufficient reason to give a page a low-quality rating
In relation to Google’s search quality ratings, one sentence jumped out at me, which is “Negative reputation is sufficient reason to give a page a low-quality rating”. And that scared me a bit.

What is an appropriate way of encouraging your customers to give you a positive online rating?

Is there any way that businesses can challenge of have unfair low-quality ratings removed?
=== Topic 3: Apparently everyone should be moving to HTTP2
Apparently everyone should be moving to HTTP2 as Googlebot will soon be supporting it. But what will HTTP2 actually mean for website performance?...

Most browsers are connecting to servers using HTTP 1.1 at the moment. At that was implemented back in 1999 - before the mobile web and before video streaming. HTTP2 means that multiple connections can be made between a browser and a server, and that the server can now initiate the loading of content, bringing with it a slew of marketing automation possibilities...

But to support HTTP2 it looks like your site has to be secure - plus if your site was very well optimized for HTTP 1.1 - it’s likely not to be optimised well for HTTP2
=== Topic 4: User behaviour will soon affect your rank
Aleh Barysevich published an article on Search Engine People this week, talking about 7 new SEO opportunities in 2016. One of his points was that user behaviour will soon affect your rank.

How should you measure your user behaviour?

What user behaviour metrics are the most important ones to keep an eye on?
=== Topic 5: How long should you keep blogging for without any feedback?
Yesterday John Lincoln published an article on Marketing Land called “The Six Biggest Mistakes In Corporate Blogging”. The sixth mistake that he pointed to was “Giving Up Too Soon”, saying that many of the top blogs online today took five to 10 years to get there.

How long should you keep going for if you don’t get any feedback?
=== Topic 6: How should you integrate live video streaming as part of your content marketing strategy?
Facebook is apparently testing live video streaming. So is live video streaming a fad, or an essential part of a progressive marketing strategy for ...