This is the twenty seventh episode of, ‘This Week In Organic’, the weekly show that debates the ramifications of the latest SEO and content marketing news.

In this episode we discuss how you quantify the impact that online marketing has on offline sales, what content marketers can learn from Google and how you cover live events for maximum exposure. Plus much more!

Our host, @DavidBain is joined by @jamesbavington from Creare, @VictorBernace from Bernace.com and @chrismarr101 from the Content Marketing Academy.

Sign up to watch the next show live over at www.thisweekinorganic.com and share your thoughts on what’s discussed using the hashtag #TWIO on Twitter.

https://www.youtube.com/watch?v=jRLP6itxkhs
Transcript:
DAVID BAIN: How do you quantify the impact that online marketing has on offline sales? What can content marketers learn from Google? And how do you cover live events for maximum exposure? All that and more in This Week in Organic, Episode Number 27.

Broadcasting live on Blab, you’re watching This Week in Organic, the weekly show that debates the ramifications of the latest SEO and content marketing news. Sign up to watch the next show live at thisweekinorganic.com.

Hello and welcome, I’m David Bain and each week I’ll be joined by some knowledgeable, opinionated folks to discuss the latest happenings in anything that impacts organic traffic. As for you in the live audience, get involved! Click on the ‘tell a little bird’ button, our ‘tell your friends’ button, and on the top left-hand side, the ‘share the show with the young followers’. Tell us what you think and what’s being discussed in the comments section to the right-hand side as well, and I’ll try and read out as many thoughts as I can.

But let’s find out more about today’s guests, where they’re from and what’s caught their attention this week. So starting off with James.

JAMES BAVINGTON: Hi everyone. My name is James Bavington and I’m the Technical Director at Creare. We’re a full-service agency based here in the UK in Rugby.

DAVID BAIN: Lovely, thanks James. And of the topics that we’re going to discuss today, does anything in particular jump out for you at all?

JAMES BAVINGTON: It does, yeah. We mainly work with small to medium-sized and local campaigns, as well as e-commerce so I’m very keen to talk about the offline purchasing habits and attribution along with the discussion around whether directories are still relevant in today’s SEO toolbox.

DAVID BAIN: Yeah, marketing has split out into offline marketing and digital marketing and maybe it’s converging back together into just marketing. Or maybe just digital marketing now?

JAMES BAVINGTON: Absolutely.

DAVID BAIN: We’ll see how it goes.

And also joining us today is Victor. Hi Victor.

VICTOR BERNACE: Oh hi. How are you? It’s Victor Bernace and I’m here in New York. And if I’m a little bit slow it’s because I’m trying to adjust to the British accents.

DAVID BAIN: I thought you were going to say it’s the lag of time actually, between us.

VICTOR BERNACE: [laughing] My experience – I’m a small-time advertiser for my business. I’ve done some search engine advertising on Google andBing. But I also have a lot of experience advertising. I’ve been a politician, or would-be politician in New York, so I’ve spent easily a quarter of a million dollars putting ads on television, using commercials, flats, what you would consider offline marketing – shaking hands with 4000 people, knocking on doors. So I have that kind of experience.

DAVID BAIN: Wow that’s great.