This is the twenty sixth episode of, ‘This Week In Organic’, the weekly show that debates the ramifications of the latest SEO and content marketing news.

In this episode, originally broadcast live from the Digital Marketing Show in ExCel, London, we discuss the fact that Google's natural language search is getting smarter, Google+ has been revamped and whether or not brands should be using emojis in their social media interaction. Plus much more!

Our host, @DavidBain is joined by @BridgetRandolph from Distilled, @chrisgreen87 from StrategiQ and @matt_hodkinson from Influence Agents.

Sign up to watch the next show live over at www.thisweekinorganic.com and share your thoughts on what’s discussed using the hashtag #TWIO on Twitter.

https://www.youtube.com/watch?v=0x-Ur6ub_0I
Here's what we discussed:
=== Topic #1
Google’s natural language search is getting smarter – it’s apparently now more able to better understand superlatives and more complicated questions.

Chris - is this not just a gimmick or is interpreting natural language the future of SEO?

Do you need to optimize a page for natural language, or is it optimized naturally?
How do you optimize for voice search?
=== Topic #2
Google is now incentivising users to write reviews, offering early access to products and free storage. Users will apparently also be rewarded for uploading photos and fixing outdated information.
Are there incentives a good idea or could it lead to lower quality reviews?

Is it increasingly important for businesses to be getting reviews? What are the best ways to get reviews?

What local optimization strategies should businesses be utilizing in general?
=== Topic #3
Google plus isn’t dead! It’s been revamped to focus on communities & collections, trying to simplify the offering and get more people using it.

Was Google Plus ever dead? Will this revamp work?

Should businesses be considering building a community on Google+ instead of Facebook or any other social network?
=== Topic #4
Every so often Google hires people through a third-party agency to review the perceived quality and relevance of its search results. The latest version, from October 2015 has been leaked – and it appears that Google is still using it’s EAT acronym. Eat standing for “expertise, authoritativeness and trustworthiness”.

So what can content marketers and SEOs learn from this to do their jobs better?

What can businesses learn from this? Should businesses be running user testing campaigns on their own search results?
=== Topic #5
I’t just 1 week until Black Friday – so what can SEOs and content marketers do over the next week to take advantage of the Black Friday and Cyber Monday sales?

Are these sales periods really taking off in the UK?

Is there enough time for SEOs to take advantage of this? What are some of the things that can be done now?
=== Topic #6
It appears that Twitter are testing lots of different emojis. But this could be a big challenge for brands if it takes off.

Should brands be using emojis? Do marketers need to be deciding which emojis are relevant for their brand?

What is some best practice for brands to interact on Twitter successfully?