This is the twenty fifth episode of, ‘This Week In Organic’, the weekly show that debates the ramifications of the latest SEO and content marketing news.

In this episode, among other things we discuss the fact that Google Analytics is 10 years old, that WordPress now powers 1 in 4 of all websites, and we debate why apparently over 80% of customer queries aren’t answered on social media. Plus much more!

Our host, David Bain is joined by Danny Ashton from NeoMam, Pam Aungst from Pam Ann Marketing and Casey Meraz from Ethical SEO Consulting.

Sign up to watch the next show live over at www.thisweekinorganic.com and share your thoughts on what’s discussed using the hashtag #TWIO on Twitter.

https://www.youtube.com/watch?v=Dlj4huN45wY
Topics Discussed:
Topic 1:

Bing have launched their mobile-friendly site testing tool, incorporating things like whether or not your text is instantly readable on a mobile device, and whether tap targets are sufficiently large and tap friendly. What are your up-to-date tips for optimizing your site for the mobile web?

Topic 2:

Google are reportedly starting to send warning messages to webmasters if a site security certificate isn’t matching. But does this signify that Google might be moving towards giving HTTPS a stronger signal in its algorithm?

Topic 3:

Google Analytics has turned 10 years old – and many viewers I’m sure can’t remember online life without it. But are there reasons for not using Google Analytics and are there any other similar tools out there that may provide something better?

Topic 4:

WordPress now powers 1 in 4 of all websites – that’s up from 1 in 5, just 2 years ago. But what are the good things – and the bad things about using WordPress?

Topic 5:

According to SproutSocial, over 80% of customer queries aren’t answered on social media. But why is this the case? What impact does it have? And is it really important?

Topic 6:

And finally, Christmas seems like it comes earlier each year – and here in the UK we’re starting to be blitzed by Christmas themed ads from every known retailer in the universe. But which ad has caught your eye, and what can online marketers learn from this?