This is the twenty third episode of, ‘This Week In Organic’, the weekly show that debates the ramifications of the latest SEO and content marketing news.

In this episode, among other things we talk about why Yelp has suddenly become much more important, how an SEO can take advantage of Cyber Monday traffic and do you know what the 3rd most important ranking factor in Google’s algorithm is? Plus much more!

Our host, David Bain is joined by Mark Pack from Blue Rubicon, Michael King from iPullRank and Phillip Thune from Text Broker.

Sign up to watch the next show live over at www.thisweekinorganic.com and share your thoughts on what’s discussed using the hashtag #TWIO on Twitter.

https://www.youtube.com/watch?v=kflBJ_kpU6A
Transcript
DAVID BAIN: Why has Yelp suddenly become much more important? How can an SEO take advantage of Cyber Monday traffic? And do you know what the third most important ranking factor is in Google’s algorithm? Welcome to This Week in Organic, Episode Number 23.

Broadcasting live on Blab, you’re watching This Week in Organic, the weekly show that debates the ramifications of the latest SEO and content marketing news. Sign up to watch the next show live at www.thisweekinorganic.com.

Hello and welcome.

MICHAEL KING: Do you practice this? this is amazing!

DAVID BAIN: I’ll be joined by some knowledgeable, opinionated folks to discuss the latest happenings on anything that impacts traffic. And Mike’s enjoying the intro, so that’s great! As for you in the live audience, get involved. So click on the ‘Tell a little bird’ button on your top left-hand side to share the show with your friends and tell us what you think of what’s being discussed in the comment section to your right-hand side as well. So I’ll try to read out as many comments as I can.

But let’s find out more about today’s guests, where they’re from and what’s caught their attention this week. So starting off with Mark.

MARK PACK: Hi. My name’s Mark Pack. I work over here at Blue Rubicon in London, specialising in reputation management, both digital and non-digital work.

I guess in terms of what’s caught my eye this week, it’s actually been a range of different online tools. I’ve been looking to fix a couple of problems for clients and I’ve just been really struck by how much a lot of even well-established SEO tools have come on by leaps and bounds in the last year. So I guess my top learning from this week is even if you think you know what tools like Moz et cetera do, if you’ve not looked at them for a while, it’s worth taking another look again.

DAVID BAIN: Interesting tip there, yeah. I saw just a couple of months ago they had ads out to recruit many more people so they’ve obviously got a lot that they’re focusing on there.

And also joining us today is Mike. Mike, hi.

MICHAEL KING: Hey. I’m Mike King. I run and agency called iPullRank. We’re a performance marketing agency. We do things like SEO, of course, content strategy, predictive analytics, marketing, animation, I could keep going. We do a lot of cool stuff, basically.

I’d say I haven’t really had time to check out what’s going on right now this week ‘cause I’ve been knee-deep in client work and just really hyper-focused on developing these content strategies and social strategies for some of our clients, like playing around with wireframes. And I can kind of see what Mark is saying as well because some of the tools that I hadn’t looked at for a while, that I was using for this project, I was like, ‘Oh wow, I didn’t know they had that feature now.’ So yeah, just really diving in, doing the work, you’re finding more cool stuff. At least I’ve found a lot more cool stuff this week as well. But trending, not so much.