Shannon Broyles-Beale is the founder and principal strategist of @sbfactoryny.

A former merchant and executive of Donna Karan and Brunello Cucinelli North America, Shannon launched S/B in 2012 after nearly a decade of product development and business management. 

S/B Factory is full-service brand development consultancy that provides early to advanced stage strategy for luxury, fashion and lifestyle brands. Her team applies a multi-disciplinary brand management approach that sits at the intersection of image, commerce and sustainability.  

After a full work day, but before turning back into Mom to son Asher, (you'll hear him in the background at the end) Shannon called in from the East Coast to record this conversation.