The Tech Ranch

The Tech Ranch


The Future of AI in 2023 and Beyond

December 29, 2022

JASON



We gotta talk about the world of innovation. And Marlo, I want your take on this because in my opinion, this has gotta be. At least in my world as a wordsmith, one of the most disruptive technologies that has entered into the American workplace in a long time, and it’s the rise of artificial intelligence. People might be thinking, wait a minute, are you talking about Terminator type artificial intelligence? No, folks, I’m talking about customer service, artificial intelligence. Marlo, you’re familiar with that? Aren’t you?. 



MARLO



It’s amazing what’s going on, and I think it’s a good time to talk about this because people are, just like you and I making plans for 2023, what technologies are we gonna invest in? All of that stuff. And yeah, the rise, not the rise of Terminator here, but the rise of artificial intelligence and how we’re gonna be using it in 2023 is astonishing. That is, it’s just unbelievable what has gone on that the public has access to now over the last two months. And with CES just around the corner. I’ll be there next week. 



JASON



And now what’s c ces? Sorry, what’s c? . 



MARLO



So the consumer electronic show. A show that’s been going on in Vegas. It’s the world’s largest technology show. There’ll be a few hundred thousand people that will be in attendance. I think they introduce 200,000 new products at this show every year. And I was doing the math on this a couple years ago, not to get sidetracked, but I know you and I are gonna be all over the place today with this stuff. But there’s 10,000 media that attend this event as well, which is one of the largest media events in the world as well.



And 200,000 new products. , if you do the math on that, that means that every person there that’s in media would have to report on what, 20 different new products just to cover all of them. And of course there are –  I’ll do 200 stories out a year in the next couple weeks. It’s a lot of new stuff and it’s just, it’s boggling how much you think everything has been invented. We haven’t even got started yet. I’m telling you right now. We haven’t even got started yet. 



JASON



Incredible. Where is CES and when is it again? 



MARLO



So it’s in Las Vegas. It’ll run January 5th through the eighth. So it’ll be next week. But actually there’s a lot of events that start in front of that, especially since it’s a Thursday through Sunday this year.



So starting on Monday already, I’ll be in a lot of different type of smaller events that are going on. There’ll be a lot of press-only type of things to introduce new products and get interviews and that type of thing. Expect a lot of stuff from me coming out in the next couple weeks.



JASON



So when we’re talking about, talk radio and the different types of programming and our target audience and demographics and all. That’s actually one type of artificial intelligence, and we can certainly get into the geo-artificial intelligence, if you are the geo-tracking, the eye in the sky, and you know that, that way you know exactly where to get the best cup of coffee, right?



That’s the whole idea. The other side of it that I want your take on before we take our first commercial break here coming up is in my world, the wordsmithing world, because the article that I was reading the other day from MIT of one of those snooty intellectual pieces that I like to read, it talked about the world of artificial intelligence in the rise of wordsmithing basically.



And the replacement of technical writers, the replacement of customer service writers that would do chatting and that sort of thing. But then it got into actually the mental health part of things, which is a lot of these artificial intelligent robots that are chatting with people in a customer service role. They don’t know how insensitive they’re being because they’re just giving facts. Then, I started reading more about how now some of the artificial robots that are doing the chatting are now suppressing some of the climate change information and all this other stuff. So now I’m going down a rabbit hole.



Okay, Marlo, let’s start from the beginning here. Where should people look for artificial intelligence first? For me, it’s the wordsmithing part because that’s my career. Where are you looking at it? 



MARLO



I do a lot of that type. I’m not quite as proficient as you are when it comes to writing, although I will be changing that because of this. I’ll actually put out more content this year than I ever have.  and it’s because I will have the ability with these tools now to do that. So I can, for example and I’m just throwing this out to you. I can type in a parameter, write a story about Jason Spies and Marlo Anderson doing a show on a Tuesday – 1000 words.



JASON



I just wanted to tease a little bit about Google Glass because I don’t think people understand what’s going on with that technology. I don’t, I haven’t checked in for three years. I do not know where we’re at with Google Glass. I know the rollout was a bomb. It failed for whatever reason, but the technology has kept going. Are we there with it in contacts yet? Do we have it? Where’s the Google Glass technology where you can walk into a room and all of a sudden, just like in all the movies oh, here’s Karen. Here’s her birthdate, here’s her husband’s name, here’s the dog’s name, all that stuff. 



That’s real, isn’t it? 



MARLO



So it’s real. What happens is when you wear Google Glass and you like, say you walk into a room probably, you know what it does is it hooks into your social media and it’ll pull this stuff forward. So if you were walking, let’s say you’re walking down a sidewalk and you looked into a restaurant, the menu might appear.



JASON



Folks, get ready for next year because the world that you see in the palm of your hands on your phone and on your screen, it might not be the real thing. So we’re gonna talk about how to actually accept this new reality. How to tell the difference. The article that I was reading about in my world, the wordsmith world, about the rise of artificial intelligence. The article was about how to detect it and how to navigate through some of the mental health issues that it’s creating.



I didn’t, how can you sue me? Now and then we got images. Okay. Think of all the pictures that you’ve put up of your kids and your kid’s sonogram and yourself, and. How many, back background pictures you might be in that someone else took a picture of. And then you got public records. So when all these, the first avenue meets first street, the nexus of the universe is met. How can somebody navigate through that on the social implications?



Because I see how awesome this is for the world of business. This is gonna revolutionize businesses next year. It’s gonna save ’em a small fortune. But the legal industry is the one I see taking off more than anything next year. . 



MARLO



What’s funny about this too, you bring up the legal part of it, I actually think artificial intelligence will be a huge part of the legal space as well. I’m gonna paint a picture for you here or a video. Okay. And I’m just gonna take our current president and, but this could be anybody, this could be you and I, Jason. It could be former President Trump. It could be anybody. Elon Musk, anybody who is particularly open to this. Because of artificial intelligence and the way that you can manipulate images and video, now you could take, and somebody could post something of a video of Joe Biden saying something totally different than what he meant to say.



So if somebody wanted to take the stock market down, for example, you could release a video of the president stating something that would have significant ramifications and then post it on social media as some type of news source or whatever. Granted, it will probably be taken down, but there’s always this thing about something getting posted and then by the time it’s discovered, it’s 10 minutes, it’s an hour, it’s two hours.



It’s like computer viruses, right? There’s always, there’s a new virus that comes out, but the virus protection software that you have has to know about the virus before it can protect you from it. Somebody has to report it. Somebody has to do something to it, right? So there’s a window of opportunity.



What you’re talking about is that window of opportunity can be seen by millions, tens of millions of people before it’s taken down. And the next thing you know, you and I are talking about it on a talk radio show or whatever, can you believe what the president said? And then it just gets amplified, right?



So there’s always this window of opportunity, and it’s all made possible because of this technology that we have now using artificial intelligence that you can manipulate what people say. And it can be on anything. It could be, if somebody wants to blast your next door neighbor, it can be anything. And it actually created this image that I put up and it looked, there was this path that was groomed and there was a bunch of cows  that were pulling these snow blades, and it was hilarious. And people didn’t realize that it was an AI generated image. They just thought that this was for real, 



JASON
That’s the part folks I want you to understand is the, a lot of people out there, they don’t understand – a lot of this is fake.



MARLO



This is the chat GPT I was just talking about with open AI. Could be used to plot out and design new games with it, including crossword puzzles dealing with loneliness and anxiety. So this is something that you were just talking about, Jason.



So if you put in, if you input this, I’m really sad and lonely right now, Chat GPT actually spit this out. I’m sorry to hear that. You’re feeling sad and lonely. Lonely. It’s natural to feel down sometimes, but it’s important to remember that you’re not alone. There are many people who care about you and want to help you and so on and so forth.



It can help you deal with these mental issues. It can also exasperate them as well. You have, there’s a fine line there, I think. 



JASON



I think the important part is that there’s enough good that we’re seeing with the artificial intelligence to move ahead on it. I think the important part for people to understand is there’s gonna be some, some correction that needs to be done. The correction might be a little bit testy at times because you are gonna deal with emotions. The counseling one is a great example to where the sheer resources that are needed to put a human behind a 24 hour help desk are not always available. But to answer 15 pre-qualifying questions, that is gonna save somebody’s life. That can be done and it can be done right now. 



And if they can, if they can save five lives and only offend one person who doesn’t take their life, but they just get offensive, that’s in that more good than bad column. So how can we now make this AI a little bit less sterile? That’s where we’re open to discussion and that’s where the vanilla gets the sprinkles, if you will.



Folks, that’s the part to keep in mind though, when we’re talking about the good, the bad and the ugly, the reason we’re talking about it is because it ain’t going anywhere. It’s here. So this is a platform, this is a place where you can have a public discussion, where we have a town hall talk of the town, if you will.



JASON



And Marlo, let’s talk about what parents can do because there is a lot of really cool things. What should parents do? Should, should they monitor their AI around their house? Should they start, saying, hey, I just want to have AI do a recipe, because that’s another thing you can just put, take, I think you can probably even take a snapshot of your refrigerator contents now and they’ll kick out a recipe.



MARLO



That’s correct. 



JASON



Oh, is it really? I was joking actually. 



MARLO



Oh, no you’re absolutely correct. I just figured the technology would be there. They can actually –  I’ve seen that before. AI is pretty new. I’m not really sure. , the implications that it will have yet for young people.



But I will say this, I think about my grandson, Tyler, when he was five years old, and I watched this go on and he’s a couple years older than that now. But, as a young child sometimes, especially when you’re surrounded with a bunch of adults, sometimes you might get a little lonely or maybe you don’t feel like you’re getting the attention that you want, right?



So it was a house full of people, all adults. He was there and he was trying to get somebody to play a game with him or whatever, and nobody would do this. So the next thing you know and I happened to be downstairs working on my computer, doing something at the time. He comes wandering down and I have an Alexa sitting there, and he went right up to Alexa and goes, Alexa “Count to 10 for me in Spanish” and Alexa just spouts off, count to 10 in Spanish and he’s five and he wants to learn how to count to 10 in Spanish. So he’s now interacting with Alexa to do this. Then Alexa play this song for me, and Alexa would play this song. From then he had a game that he would play with Alexa, and I’m just, I am just stunned that, he had this ability to actually interact with an artificial intelligence and he just took it for granted, so I think that there’s really good things that are possible because we have these devices in our houses. 



JASON



I tried to write someone a check the other day and they asked me what I was drawing .I feel your pain, Marlo. I know what you’re talking about!

MARLO



That is so funny!



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