Someday, I might say I knew Liam Rose, CEO and Founder Catalina Seven maker of Horus, when he was just starting. Join me in a fantastic discussion into calendaring and time management.

What are you building? What problem are you solving? You should really be able to schedule your time in one tool, if you're going to make decisions, if you're going to look at your life. It really doesn't make sense that you should need, four to up to 10 tools. Now, that sounds crazy.

Where did the idea come from? A road trip; When I came back, I was overbooked. I had no idea where I was spending my time.

Where did the product name “HORUS” come from? Horology is the study of time. HORUS stands for the five time-categories health, occupation, responsibility, unique and social.

HORUS has a unique “spiral” design, were did that come from? During that road trip, I realized time is just keeps on going forever; somethings closer, other further; and it's like a spiral to a nautilus shell. The biggest part is the opening, then further you go into the spiral is further ahead into the future. But very importantly, spiral shows time continuously, it's not chopped up into these little pieces.

Where are you in the release process? We have a closed Beta.

What have you learned about scheduling and time? Liam reveals a ton here so make sure to listen to the whole episode, but in short; your schedule is like a skeleton; with the routines and how you mange that can affect everything else in your life.

What was a surprise about building a startup? We’re not unique, but when we experienced the lack of structure; we added structure; so, we make lots or little changes and keep checking to make sure we validate everything.