Promotion raises awareness. Marketing creates the need. They both are only effective they create enough positive buzz to gain both the attention and interest of your customers. It's more than just declaring to the world you have a fabulous product. You have to show why you are different and better than the rest.

But to do that you need to get their attention not only once but at least three times. That's what it takes to motivate consumers. Once to see. Once to remember. Once to buy.

I will be talking about low cost, yet highly effective ways to gain the attention of the search engines, which will bring you the customers and sales that you want.

 

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