John Zolikoff came out of the motorcycle and action sports world. He worked for 15 years at Harley-Davidson and Austrian sports motorcycle maker KTM.











During that time, John worked closely with Red Bull back in early 2000 when energy drinks were entering the market.
After experiencing the health benefits of CBD several years ago, and on a mission to find healthy energy that he could take any time, anywhere, John started ZOHKO in 2018. He pulled together scientists and doctors to create ZOHKO Energy, which is on the cusp of creating a new energy category.
ZOHKO Energy combines CBD with eight power-packed ingredients to boost energy, mood, motivation, and focus, all while the adaptogens strengthen immunity and help fight stress.
Here’s an exciting episode about branding and developing a company with a CBD expert. Remarkable insights await from John Zolikoff on how ZOHKO developed their brand, used unique marketing strategies, how they target their market and sell their products.











Download The Episode Companion For This Episode
Some Topics We Discussed Include
4:53 – Transitioning from motorcycle and sports world to CBD8:24 – A light bulb moment on CBD13:31 – Pushing through the CBD industry18:05 – Branding ZOHKO energy21:42 – Your brand is your avatar33:52 – Sales channels35:32 – Keeping the CBD business rolling38:05 – Where to find them​
People Mentioned / Resources

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Harley-Davidson

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KTM Sports Motorcycles

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Red Bull

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ACDC CBD

Connect with John Zolikoff

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ZOHKO

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Facebook

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Instagram

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Email

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LinkedIn

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Phone – (866) 964-5678

Connect with  Chip Baker

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Cultivate Colorado

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Cultivate OKC

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Growers Soil












Transcript
Chip Baker: Hey, this Chip of The Real Dirt. In today’s dirt, I want to talk about branding and developing a company. To talk to my good buddy John Zolikoff about his company, ZOHKO. Now it’s a CBD energy supplement company but the reason I wanted to have John on so he could talk to people about how they develop their brand, their branding strategy, how they develop their customers, how they sell the product, just all the like little things that it takes to bring a product to market. 
Now many people cannabis or hemp farmers, all they’re interested in is you know, growing lots of ganja which I’m totally fine with t...