The Profitable Photographer

The Profitable Photographer


236: Luci Dumas - The Profitable Photographer's Playbook: Strategic Planning for Wedding Day Success

December 20, 2023

Wedding days can be overwhelming, chaotic, and all over the place for both the couples and the photographer. But the good news is that we can help them be a more organized and fun day for everyone. Today is another solo episode of The Profitable Photographer Podcast, focused on one of my favorite topics, “Strategic Planning for Wedding Day Success”. What exactly does that mean? It means that today we get to dive into my years of experience as a wedding photographer…covering over 500 weddings. I pull out the pieces that will most help set you up for success on a wedding day. 


And, if you want a hint about what we’re covering, let’s just say that a lot of it boils down to your couples trusting you as the Trusted Advisor. If you’re curious about how to plan for successful wedding photography, create lasting memories for your clients and set yourself up for additional sales after the wedding day, you’re in for a treat. 


If you’ve listened to the podcast before, you know the best thing we can do for our clients is to provide finished products for them. One tip to keep in mind is that when people sit down and order printed images,, the ones that sell most are the more traditional photos. 


How do you achieve that? Listen in as I share

  • How to craft packages and set price points to encourage post-wedding sales
  • The benefits of a first look
  • The importance of building client relationships
  • Planning the wedding day timeline for success
  • How to manage wedding day logistics
  • Avoiding common wedding day mistakes


I hope this episode gets your gears turning and helps you rethink your wedding day planning process with your couples! And don’t forget, you can go to lucidumascoaching.com to set up an opportunity to chat with me if you’re wondering what coaching would be like. 




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