The Profitable Photographer

The Profitable Photographer


231: Tanya Goodall Smith - Framing Your Identity: The Power of Photography Branding

November 15, 2023

This week I am so happy to welcome back second-time guest, Tanya Goodall Smith. It’s been a few years since Tanya was on the podcast, and I very much enjoyed sitting down to talk with her about all things Branding, and how defining your brand can lead to better decision-making and attracting the right clients. 


Believe it or not, Tanya left her 15-year corporate design career when she recognized there was a lack of high-quality branding options for creatives. She founded WorkStory Creative to fill the gap and help us build authority, raise perceived value, and attract high-end clients through authentic and beautiful brand storytelling. Now, she does a little bit of everything when it comes to helping their clients define their brand: design, branding photography, and even a little bit of copy. 


Listen in as Tanya and I discuss: 

  • the power of brand strategy
  • how your ideal client impacts your brand
  • visual elements of branding
  • the importance of copy and style guides
  • when it’s time to rebrand


But, that’s not all. Tanya is even here to help you define your brand! Be sure to visit workstorycreative.com/brandquiz to find your brand style. 


She also has a Brand Your Biz Kit that is $50 off for podcast listeners with code LUCI50. 


Interested in learning more from Tanya? Here’s where you can connect with her:




Photography Business Coach Luci Dumas’ Programs and Contact Info: