On today's episode, THE MENTORS Host Tom Loarie talks with Zurich-based global brand meister and guest mentor Martin Lindstrom. Lindstrom is ranked among today's top business thinkers and is considered to be one of the world's most influential people. He joins the radio show from Zurich. The topic of discussion includes Lindstrom's newly releassed book, "The Ministry of Common Sense," with a focus on how to eliminate bureaucratic red tape, bad excuses and corporate BS. The tips and advice for recognizing how organizations lose sight of their core purpose, and how to quickly find solutions for bottlenecks, unproductive practices, lack of innovation and to reinstall what Lindstrom calls "common sense" leads to the creation of an amazing company culture -- regardless whether YOUR company is big or small, for-profit or nonprofit!!

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